Skills & Experience
Twelve years professional Marketing & Graphic Design experience.
Bachelors degree from Thompson Rivers University & Diploma in Graphic Design.
Additional Certifications in SEO (Content Development and Technical) & Google Adwords
Skills
- Branding Development – understanding goals and desired outcomes, creating promotional and communications material, developing visual communications, logos and other elements.
- Graphic & Web Design – working with vector and raster graphics for print and web. Strong technical skills with InDesign, Illustrator, & Photoshop. Experienced with WordPress and Shopify.
- Digital Marketing — strategic design and implementation of search & display ad campaigns, content marketing (blog articles, case studies, ebooks), search-engine optimization, and social media.
- Inbound Lead Generation — CRM management for lead tracking and scoring, follow-up campaigns and automation.
- Customer Marketing — contact segmentation and pipeline automation.
Experience
Content Marketing Specialist (Interim) – Tourism Kamloops, 2024 – 2025
- Social Media calendar planning, coordination, and moderation, including inquiry management.
- Short form video content creation – filming, editing & optimizing for multiple platforms.
- Email marketing – newsletter design & coordination, including giveaway planning and execution.
- Writing for both blogs and visitor guide articles.
- Performance data audits & tracking, plus strategic development.
Skyward Creative Co. Freelance Design Clients – 2013-present
- Lochaven Management Consultants
- Stonz Wear
- Exceed Electrical Engineering
- Kamloops Triathlon Club
- Lunalesca Apothecary
- Living Kitchens Ltd.
Marketing Lead – iTel Networks Inc. 2018 – 2023
- Managed paid and organic web traffic and inbound lead generation initiatives, both internally and in partnership with consultants, contractors etc.
- Coordinated across departments for alignment with Sales, Operations, Product, and other teams.
- CRM automations and data management for inbound marketing, customer marketing & e-commerce campaigns.
- Responsible for website maintenance, design, and optimization, including A/B testing and lead attribution.
- Content development and optimization, including blogs and gated content
- Graphic design, social media, and other assorted tasks.
Company Communications – Urban Systems Ltd. 2013-2018
- Graphic design, layout, promotional artwork & branding development for both corporate and client-facing initiatives.
- Website maintenance and social media management.
- Managing collateral and swag for events.
- Assorted other marketing/promotional tasks.
Administrative & Executive Assistant – Vancouver Career College, 2010-2011
- Front Desk Reception, answering phones and directing registration inquiries.
- Executive support for the Campus Director.
Education
Thompson Rivers University – Bachelor of Arts, 2009. English (Rhetoric & Professional Writing) major, Visual Arts minor
Vancouver Career College – Graphic Design Diploma, (Honours) 2012
Additional Certifications
Yoast SEO Academy – Technical, Copywriting, Essentials.
Google Skillshop – Adwords Search & Display Campaign Essentials, Adwords Measurement
Hubspot Academy – Growth- Driven Design.